Speaking Info

Ross Bernstein is the best-selling author of nearly 50 sports books and has appeared on thousands of television and radio programs over his career, including CNN and ESPN, as well as in the pages of the Wall Street Journal, New York Times and USA Today. As a sought after motivational speaker, Ross uses sports as a metaphor for life and for business to inspire, educate and entertain his audiences — challenging them to not just be ordinary, but to make a difference and be extraordinary.

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Speaking Programs

WHEN IT COMES TO TEAM-BUILDING, LEADERSHIP & MOTIVATION: “DO YOU BELIEVE IN MIRACLES?”

Ross has given keynote presentations to businesses, trade associations and civic groups as large as 1,000 and as small as 25 - all with the same excitement and passion. If you got goose bumps watching the thrilling 1980 U.S. Olympic hockey "Miracle on Ice," or the recent Disney movie "Miracle," which starred Kurt Russell as Herb Brooks, then his entertaining and inspiring hour-long program is truly a must-see.

Program

Ross Bernstein specializes in the teachings of legendary coach Herb Brooks and the fabled 1980 gold medal-winning U.S. Olympic hockey “Miracle on Ice” — which will forever live on as one of the most inspirational moments in American sports history. Ross, who had actually been working with Brooks on writing a series of motivational/self-help books at the time of his tragic passing in the Summer of 2003, decided to honor his friend and mentor by turning their project into a living memorial. The result was the nationally critically acclaimed biography entitled “Remembering Herbie,” which features insightful stories and anecdotes from over 100 of Brooks’ former players, teammates, family members and media personalities. Bernstein further honored the Hall of Fame coach in 2006 when he wrote the motivational-biography entitled "America's Coach: Life Lessons & Wisdom for Gold Medal Success; A Biographical Journey of the Late Hockey Icon Herb Brooks."

Herb Brooks was an innovator who wasn’t afraid to try things that were completely revolutionary and even controversial. He demanded excellence from everybody around him and earned their respect through leading by example. In fact, looking back at famed TV announcer Al Michaels’ notorious last-second call from the 1980 Olympic semifinal game against the vaunted Soviets, “Do You Believe in Miracles?...YES!” — one can only assume that Brooks probably didn’t. Sure, he was a dreamer, but there were no short-cuts or divine interventions in his vocabulary, he was all about hard work, commitment and passion. Brooks was a winner in every sense of the word and the culture he created with his teams consistently delivered winning results, that was the bottom line. He was the ultimate team player who lived by the adage that the name on the front of the jersey was always more important than the name on the back — a message any company or organization, big or small, could be proud of.

Today, Ross is extremely proud and honored to be able to share his story with others who, like Brooks, aspire to achieve success in whatever they do in life. Wanting to keep his legacy burning brightly, Ross now speaks about the influence Brooks had on the world of sports; his unorthodox leadership style; how he was able to adapt to change in different environments; how he fostered team chemistry and cultivated winning attitudes; how he dealt with pressure; how he got the most out of his players; and about his unparalleled motivational tactics. Putting many of the life-lessons and ideologies he learned from the fiery coach into a practical business application, Ross’ dynamic, interactive and thought-provoking presentation will connect with your audience and challenge them to achieve heights they never dreamed possible. And maybe, just maybe, even inspire them to create their own miracles.

Click here to download Ross' Miracle Program One-Sheet PDF

"WHAT'S YOUR CODE?"

Program

There is a fine line between cheating and gamesmanship in sports, and that line is what this program is all about — Ethics and Accountability. There is an honor code in professional sports, a series of unwritten and unspoken rules, which allow the players to police themselves. If a player cheats, shows somebody up, takes short-cuts, or disrespects someone out on the ice, diamond or gridiron — they will have to be accountable, or else be prepared to pay a severe price. The same is true in business. Ross spent nearly five years researching and interviewing more than 500 professional athletes, coaches, referees and media personalities for his nationally best-selling series of (hockey, baseball and football) books entitled “The Code,” and he uses that wealth of information to educate, inform and entertain his audiences — challenging them to question their own personal and professional morals and values. Using sports as a metaphor, Ross talks about doing things the RIGHT way, with respect and integrity. By the end of this session, everybody will be able to define their own “Code.”

Click here for more info on The Code program (PDF)

Fee Range:

For more information on the fee range for Ross to speak at your next event, please call him at (651) 702-7608 or e-mail him directly at ROSS@BERNSTEINBOOKS.COM

Booking Information

For more information on booking Ross to speak at your next event, please call him at (651) 702-7608 or e-mail him directly at ROSS@BERNSTEINBOOKS.COM

Recent Engagements
  • Accenture Consulting (Chicago, IL)
  • Cargill (Alexandria, MN)
  • John Deere, Inc. (Iowa, South Dakota, Idaho, Montana)
    • Metro Sales, Inc. (Bloomington, MN)
  • Mid-Minnesota Federal Credit Unions (St. Cloud, MN)
  • SouthPoint Federal Credit Unions (New Ulm, MN)
  • Minnesota Turkey Growers Association (Two Harbors, MN)
  • Upper Midwest Automated Clearing House Assn. (Brooklyn Park, MN)
  • Minnesota Telecom Alliance (Alexandria, MN)
  • Minnesota Pollution Control Agency (Bloomington, MN)
  • Visit Minneapolis North (Minneapolis, MN)
  • Lakewood Health Systems (Staples, MN)
  • RTP Imagineering Plastics (Winona, MN)
  • City of Detroit Lakes (Detroit Lakes, MN)
  • City of Bloomington (Bloomington, MN)
  • City of LeSeuer (LeSeuer, MN)
  • City of Osseo (Osseo, MN)
  • City of Woodbury, Department of Public Safety (Woodbury, MN)
  • Martin County Government Agencies (Fairmont, MN)
  • Associated Healthcare (St. Paul, MN)
  • American Marketing Association (Minneapolis, MN)
  • Little Falls High School Athletics & Academics Honors Banquet (Little Falls, MN)
  • New Horizon Child Care (Brainerd, MN)
  • Artistic Finishes Inc. (St. Paul, MN)
  • South Central Conference Sports Banquet (Blue Earth, MN)
  • Brainerd/Pequot Lakes Youth Hockey Associations & Minnesota Wild Road Tour (Brainerd, MN)
  • Northern Business Products, Inc. (Duluth, MN)
  • The Mayo Clinic, NCAA & The Association for Applied Sport Psychology (Louisville, KY)
  • The Morrie Miller Foundation (Winona, MN)
  • Central Minnesota Builders Association (St. Cloud, MN)
  • The Midwest Showmen's Association (Bloomington, MN)
  • Ergodyne, Inc. (St. Paul, MN)
  • Anoka County Department of Corrections (Anoka, MN)
  • The University of Minnesota's "Friends of Eastcliff " Book Club — Hosted by University President Robert Bruininks (Minneapolis, MN)
  • Concrete Paving Association of Minnesota (Mankato, MN)
  • The North Dakota Propane & Gas Assoc. (Medora, ND)
  • The National Multiple Sclerosis Society (Alexandria, MN)
  • The Lions Clubs of the Midwest and Central Canada (Mahnomen, MN)
  • Minnesota Hospitals Association (Plymouth, MN)
  • Care Providers of Minnesota (Minneapolis, MN)
  • Minnesota Municipal Utilities Association (St. Cloud, MN)
  • Minnesota Association of County Officers (Alexandria, MN)
  • J.A. Counter & Associates (Bloomington, MN)
  • International Air Traffic Controllers Association (Minneapolis, MN)
  • Minnesota Public Works Association (Brainerd, MN)
  • Minnesota County Engineers Association (Alexandria, MN)
  • Minnesota Trucking Association (Brainerd, MN)
  • Independent Community Bankers of Minnesota (Wisconsin Dells, WI)
  • National Utility Training and Safety Education Association (Minneapolis, MN)
  • Minnesota Society of CPAs (Minneapolis, MN)
  • International Lions Clubs Annual Conference (Milwaukee, WI)
  • Minnesota Society of Association Executives, Plymouth, MN
  • Minnesota Pharmacists Association, Plymouth, MN
  • Minnesota Association of Realtors (Bloomington, MN)
  • Minnesota Employee Recreation & Services Council (MERSC)
  • Cenex
  • Furniture Marketing Group (Las Vegas, NV)
  • Event and Arena Marketing Assoc. (Chicago, IL)
  • Wisconsin Concrete Paving Assoc. (Appleton, WI)
  • Minnesota Association of Financial Aid (Brainerd, MN)

Testimonials

“Ross presented to roughly 500 of our executives at our annual leadership conference in Chicago. This year, the theme for our group’s strategy evolved around the ‘Miracle on Ice’ story and the core messages of Speed, Creativity, Conditioning and Team Chemistry. As we dug into the ‘Miracle’ story, we became intrigued to understand more about Herb Brooks’ leadership lessons and formula for success. I believe there is no one more qualified to share Herb’s story and insights than Ross Bernstein. From my first conversation with Ross, he was very passionate about helping us build our own ‘gold medal’ winning team. Prior to presenting at the meeting, Ross went above and beyond to do a tremendous amount of research and interviewing to truly understand our company, our culture and our priorities. The insights he gained allowed him to tailor his messages, rhetoric and stories to our team. Ross is a humble, yet very energetic speaker. He brought Herbie’s story and lessons to life by sharing various stories, quotes and anecdotes from this remarkable coach, mentor and leader.” — Mary Bartlett, Director of Operations, Accenture

“One of our managers had recently heard Ross speak at a conference and told me that we needed to get this guy in right away. So, I immediately called him and that next week we were lucky enough to get him to come over and speak at our annual sales recognition dinner. His presentation about Herb Brooks and the ‘Miracle on Ice’ was a huge hit and really resonated with our sales team. Whether you are a hockey fan or not, you can’t help but get inspired by listening to Ross talk about Herb’s amazing leadership and team-building skills. What a fascinating story. Our group really enjoyed his hour long presentation and found it to be not only funny and interesting, but also extremely motivating. As a company that deals with technology and customer service, we are always looking for new and better ways of doing things. Ross really connected with our people and got their attention. His program was just so different from anything we had ever seen before and I couldn’t be happier with the results. If you enjoyed the Disney movie ‘Miracle,’ then this presentation is for you. I highly recommend it.” — Jerry Mathwig, President & CEO, Metro Sales, Inc.

“Ross has a great enthusiasm for sports, writing and people! Ross spoke to our group of tax and customs professionals in Alexandria, MN. Prior to the event, he took the time to meet with several people from our department, so that he was able to tailor the presentation to our group. His unique presentation on the Miracle on Ice was a big hit. His message resonated with our group through his humor and memorable stories. Ross challenges you to apply his messages on both a personal and professional level. I received very positive feedback from many members of our group, and it was great to be able to work with him!” — Mary Stoe, Analyst, Cargill Global Tax and Customs

“I so very much enjoyed meeting Ross at our executive meeting. His passion and enthusiasm was contagious in his presentation of Herb Brooks’ leadership style and approach for creating a united vision and strategy for success. There are very few stories that can rally a team of executives like the 1980 US Olympic hockey team’s seemingly impossible gold medal win. Ross’ messages are spot-on for business in today’s environment.” — Kristen Richardson, Vice President, Accenture

“Since becoming the Director of Athletics at the University of Minnesota, the most energetic, entertaining and motivational person I have met is Ross Bernstein. He has a passion for sports and a love for people, and is worth the ‘price of admission.’ He loves history, as is evident by his many books, and uses many serious and humorous anecdotes from his research in his presentations. Ross has a message for everyone.” — Joel Maturi, Gopher Athletics Director

“Ross Bernstein is one of the most interesting speakers I have ever heard. Ross has been a regular guest speaker (and probably our most popular) at our sports enthusiasts club for the past several years. For a man who is relatively young in years, Ross has an amazing ability to tell stories that will entertain every generation of sports fans over the last century. I would highly recommend him as a speaker for your organization.” — Pat Reis, President, Spectators Club

”Dear Ross: Thank you for the marvelous presentation you gave to our members at the 2006 Minnesota Turkey Growers Association Summer Leadership Conference in Two Harbors. It was interesting, humorous, poignant, family friendly – and really gave everyone some excellent messages to take home with them. Our families also thought the complimentary books to the children in the audience were a very thoughtful touch. I conducted a post-show web survey of our attendees, and 100 percent of those who responded indicated that they were either satisfied or very satisfied with your presentation. I’m not surprised – the anecdotal feedback I received was extremely positive. I know I am completely safe in saying that no one went home disappointed! Thank you, again, and I wish you the best of luck with your future writing and speaking endeavors.” — Lara Durben, Communications & Program Director, Minnesota Turkey Growers Association

“Having Ross as a closing speaker at our annual conference was wonderful! His passion for sports is matched by few; and his ability to relate practical ideas in an entertaining way left us engaged and inspired. I think that many in the audience had first-hand memories of the 1980 Olympic “Miracle on Ice,” and Ross' recount of the event was refreshing, enlightening and thought provoking. What a way to close out the highest attended conference (400+) in our 21 year history!” — Mary Kate Cole, Vice President, Upper Midwest Automated Clearing House Assn.

“Ross was able to convey to our audience his emotion and closeness to Herb Brooks and at the same time was able to deliver the keys to Herb's success: hard work, the ability to relate to the common person, and how to make changes as needed in order to survive. Ross had the audience’s undivided attention during the entire presentation.” — Kevin Larson, CEO of Consolidated Telecommunications Co., on Ross’ keynote speech at the Minnesota Telecom Association’s Annual Leadership Conference in Alexandria, Minn.

“When the opportunity for a speaker presented itself for our annual Visit Minneapolis North Sports Breakfast, I thought who better then best-selling sports author Ross Bernstein. Ross doesn’t just share any story; he shares the story of hockey legend Herb Brooks. Ross captivated our audience as he told the touching story of Coach Brooks. As a presenter, Ross has an incredible talent of relating to people and conveying the values and history of what Herb Brooks stood for. Following the breakfast I received calls and e-mails from attendees who were personally touched. They expressed to me how they wanted to become better role models, coaches and team members. Sometimes our inner passion fogs over at work and in our personal lives. After listening to Ross, many of us left parting the clouds only to set higher standards for ourselves, determined not to settle for anything less than excellence.” — Amanda Daninger, Director of Visit Minneapolis North (a tourism and convention organization representing 11 cities in the Minneapolis and St. Paul area)

“It is my privilege and honor to recommend Ross Bernstein as a motivational speaker. His program is highly motivational, very entertaining, and more importantly — the message he shares is awesome. Do you believe in miracles? YES! Ross did a great job of reminding our staff and students that through a lot of hard work and persistence, miracles and dreams do in deed come true.” — Mike Olson: Athletics & Activities Director, Little Falls High School

“Ross Bernstein's passion, admiration and respect for Herb Brooks was evident. His sharing of experiences and the lessons learned were inspirational and provided concepts I could use both personally and professionally. A must do experience even for those of us who are not hockey fans.” — Tim Rice, President, Associated Healthcare

“Ross Bernstein’s motivational message about the legendary life of Herb Brooks was a huge hit at our customer event, as it was both entertaining and topical for even non-hockey fans. Ross’ ability to intertwine these lessons of growth and leadership into our business and industry story really drove home the value of our organization to our client base. We appreciated that in preparation for the event, he took time to tour our facilities in order to get to know our organization and our challenges. I would definitely recommend using Ross for any client or employee event.” — Trina Patrick, Director of Marketing, Artistic Finishes, Inc.

"I was delighted with Ross' keynote address on Role Modeling in Sport, presented at the Anti-Doping Congress (Steroids in Sports) in Louisville, Ky, October 23 & 24, 2007. Ross demonstrated his ability to synthesize his knowledge and experience and integrate them with the goals of the conference. His commitment to contributing to a positive outcome for the Congress was reflected in the evaluations we received. His passionate talk about Herb Brooks showed his knowledge of sport, and illuminated ingredients in an optimal role model; characteristics to which we can all aspire! Go Ross!" — Aynsley M. Smith RN, PhD, Coordinator of the 2007 Anti-Doping Congress (Sponsored by the Mayo Clinic, NCAA & The Association for Applied Sport Psychology)

"From the moment I first met Ross while he was doing a book signing at a Wild game, I knew that he would be the perfect choice as our guest speaker at our annual Leadership Conference in St. Paul. His passion and enthusiasm for life, and for hockey, are contagious. Herbie's life lessons, as told through Ross, spoke volumes to our group of business owners. I would hire him again in a heartbeat!" — Laurie Johnson, Event Marketing Coordinator, Ergodyne Corporation

"It was pretty much unanimous on our evaluations, everyone very much enjoyed Ross' presentation at the Anoka County Human Services Conference. His success story is as inspiring as Herbie's! I also enjoyed the crowd that gathered around after his presentation to talk with him and share their stories. His evaluation was voted "excellent" and here were some of the comments..." — Peggy McNabb, Anoka County Human Services Administrator

“Ross Bernstein was the keynote speaker at the Minnesota Society of CPA's Annual Tax conference 2009 (2,000+ Attendees at the Minneapolis Convention Center). He was refreshing and interesting and a great way to get our conference under way. He has a passion for sports and wonderful stories about his mentor Herb Brooks. The conference received many excellent comments on his subject and delivery. One of the best comments was: ‘Very good speaker… even though I don’t know the difference between a clothes line and the blue line!’ I would highly recommend Ross as a speaker for any organization.” — Roger Landy, Minnesota Society of CPA’s Tax Conference Task Force Chair

  • Great Training...
  • Great!
  • Very engaging. Nice to hear from "other" worlds...
  • Very well done...
  • I love trainings that make you think...
  • Fantastic!
  • EXCELLENT PRESENTATION!
  • Very enjoyable...
  • Great presentation...Excellent storeis and tie-ins to lessons...
  • Awesome!!
  • Wonderful!!
  • Excellent Speaker!

“Ross was the featured luncheon speaker at our annual workshop at the Alltel Center in Mankato this past March (2008) and was a HUGE hit with our attendees. He is an excellent speaker. His enthusiasm was contagious, and the stories and experiences he shared were very motivating and inspiring. All the feedback we received from our attendees was extremely positive and Ross was repeatedly mentioned as a speaker of considerable interest. One comment in particular pretty much says it all. In response to our request for workshop comments, one attendee replied: “More speakers like Ross!” Thanks so much for a fantastic presentation, Ross!” — Matthew Zeller, P.E., Executive Director, Concrete Paving Association of Minnesota

"Ross was the keynote speaker at the 2008 MACO eCounties conference in Alexandria. His presentation and story fit together perfectly with the conference theme of 'Working Together: Going for the Gold.' Ross connected with attendees as he shared lessons learned from his friend and mentor Herb Brooks on adapting to change, dealing with adversity and building teams. Following Ross’ address many gathered around him for more conversation. I received a lot of great feedback on Ross’ presentation and I appreciate the positive impact he had on our conference." — Jennifer Wagenius, Co-Chair MACO eCounties

"Motivation. Inspiration. Passion. Leadership. These are all familiar words and concepts, but Ross Bernstein's presentation "Do You Believe in Miracles" reinforced the excitement we all feel when we are successful at inspiring and motivating others, and leading with passion. Ross' presentation was heavily laced with great 'pearls of wisdom' that leaders can take back to the workplace and implement for immediate success. Great job, Ross. Keep doing what you are doing... you are great at it!" - Mary Klimp, CEO, Queen of Peace Hospital, New Prague, MN

"On behalf of Care Providers of Minnesota, thank you for your opening session keynote at our annual convention at the Minneapolis Hilton. Your message fit right in with our theme of 'Dare to be Great.' Your enthusiasm ensured a fun experience for all those in attendance and contributed towards a very successful convention for over 2,600 members in attendance. The feedback from your speech included:

  • "Ross took a topic and inspired and motivated me to be my best in life and in work, thank you!..."
  • "The goose bumps and tears in my eyes say it all!..."
  • "Such energy and very captivating"
  • "Enthusiastic!"
  • "Great speaker, his lessons that he discussed can be applied to all facets of life!"
  • "Excellent information that I can actually take back and use!"
  • "Fantastic speaker!"
  • "Very motivating!"
  • "What a wonderful start to the convention!"
- Cheryl Smith, Director of Education, Care Providers of Minnesota

"We had Ross open our conference for the American Public Works Association Minnesota Chapter this Spring and he did a GREAT job. We have found that opening with an inspirational speaker, especially in these current times, sets the tone for the conference. Ross did an outstanding job of discussing team work, leadership and goal setting; while drawing from sports to business and back again. We in Minnesota also understand hockey and have a special feeling for coach Herb Brooks. It is very obvious that Ross and Herb had a special relationship and it was heartfelt by everyone in the crowd. I would recommend Ross to any group that is looking to start or finish a conference on a positive note." - Dan Gage, President, American Public Works Association, Minnesota Chapter

"Ross, Thank you for speaking to the Minnesota County Engineers Association. You delivered the perfect stories to help motivate and establish professionalism within our organization and our membership. Your story about Herb Brooks and the "Miracle on Ice" was delivered with unprecedented passion and demonstrated the importance of hard work. Your second presentation, "What's Your Code" was referred to several times over the remainder of the conference and was very well recieved. The sports metaphors used to highlight the unwritten rules, individual roles and responsibilities rang true with all the attendees. Thanks again!" - Brian Giese, Co-Chair MCEA Summer Conference Committee

"In a change of pace, and at some risk, we elected to revamp our annual conference format. We replaced our final morning educational sessions with a featured ‘get away’ speaker, Ross Bernstein. Our goals for Ross were challenging: keep people from leaving early, be relevant and engaging to both attendees AND their largely female spouses, and send everyone on their way feeling happy they decided to come to our conference. Ross scored a hat-trick, delivering on every count. His fast-paced, visual-rich presentation was just what we needed. We are glad we choose Ross and highly recommend him for your conference or meeting.” — John Hausladen, 
President, 
Minnesota Trucking Association

"Ross brought a highly motivational message to our group. Throughout the evening he kept us on the edges of our chairs as we waited for him to tell us the next Herb Brooks story, to which he would follow it up with how we could use that information in our daily lives. At the end of the night the room was a buzz with people talking about what their 'passions' and 'legacies' were going to be." — Dave Crowley, President, Minnesota Employee Recreation & Services Council

“The Minnesota Pharmacists Association would like to thank you for the wonderful presentation that you gave for the 2009 Fall Clinical Symposium held on Sept. 12th at the Radisson Conference Center in Plymouth, MN. We were delighted with your presentation and the attendee evaluations were very favorable. Thanks again for your great program!” — Julie Johnson, Minnesota Pharmacists Association

“I heard Ross speak for the first time at an MSAE Speaker Showcase and new right away that he would be a great fit for our group! We held a Leadership Summit with all of our incoming volunteer leadership from around the state and decided to go with a keynote speaker in the middle of our day long program. The REALTOR® group loved Ross’s program and message! He was funny, motivating and kept their attention throughout. When Ross tells his stories and shares his experiences, you can’t help but feel his passion for what he does – and you can’t help but feel good when his program is over!” – Carrie Andersen, Director of Member Services, Minnesota Association of REALTORS®

“Ross certainly engaged our attendees, providing just the right mix of ‘information’ and ‘inspiration.’ He also earned top marks on our speaker evaluations.” – Marshall MacKay, President/CEO, Independent Community Bankers of Minnesota


CLICK HERE TO READ THE RECENT ARTICLE ABOUT ROSS IN MY BUSINESS MAGAZINE (12/07)

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Copies of Ross' book "America's Coach," which ties into his speaking presentation, can be purchased in quantity for large groups. Please contact Ross directly for details about discount pricing.

SCORE A GOAL BY BOOKING ROSS AT YOUR NEXT EVENT!